A strict demand for molecular oxygen (O2) is imposed on us absolutely aerobic organisms to maintain metabolic activity through mitochodrial ATP production, while depletion of O2 (hypoxia) promptly endangers our survival. Although this recognition concerning biological significance of O2 may appear obligatory and undeniable, it is in fact malleable and ambiguous from the perspective of in vivo significance of O2 in multicellular organisms. Recently, evidence has accumulated that hypoxia underlies various physiological responses in cells and organs. In addition, within the body, O2 has been shown to be endogenously converted to the reactive molecular species responsible for oxidative stress that influences and often dysregulates downstream cellular signals. In this lecture, it is highlighted that a Ca2+-permeable cation channel TRPA1 constitutes the sensors of O2 and its related derivatives to activate downstream electrical/chemical signals in the peripheral and central nervous system. Also, by discussing how the TRPA1-mediated mechanism contributes to the setting of hypoxic level of O2, I will attempt to robustify and conceptualize physiological aspects of hypoxia as physioxia.