According to the conventional view, the properties of an organism are a product of nature and
nurture - of its genes and of the environment it lives in. One would thus expect that genetically
identical individuals in a homogeneous environment would all be identical. Recent experiments
with unicellular organisms have shown that this is not the case: different individuals in clonal
families sometimes have markedly different properties, and express different genes. We are
interested in the biological significance of this variation: is phenotypic heterogeneity sometimes
beneficial, and does natural selection promote genotypes that produce different phenotypic
variants in homogeneous environments? I will first present results that suggest that, for the
majority of the genes in a bacterial genome, natural selection acts to reduce variation. Then, I will
present a few exception to this rule, and discuss how phenotypic variation in clonal populations of
bacteria can promote interactions between individuals, lead to the division of labor, and give
clonal groups of bacteria new biological properties. Finally, I will briefly discuss molecular
mechanisms underlying bacterial individuality, and show how seemingly stochastic phenotypic
variation can have a deterministic molecular basis.